The benchmark of excellence
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The Life Food Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Life Food Awards
Product Launch of the Year Award
A new product that found its customers fast.
About this category
This award recognises a food or drink product launched within the last two years that has quickly won customers and stockists. Judges look for the idea, the product, the launch and the early results.
Eligibility
Open to UK food and drink products launched within the two years before the closing date.
Judging criteria
- Originality
- Product quality
- Launch execution
- Early results
- Potential
Qualitative criteria
- A gap in the market
- Filled well
Metrics
- Sales since launch
- Stockists gained
- Repeat purchase and press coverage
Additional criteria
Entries should include a short description of the business and its products, photographs where helpful, supporting figures such as sales, stockists, growth or awards, and, where possible, comments from customers or stockists. Shortlisted producers may be asked to send product samples for tasting. Figures can be given as ranges and nothing in an entry is shared beyond the judging panel. Every entry must meet food safety and labelling law. Judges consider the size and stage of every business, so a kitchen table maker competes on equal terms with an established brand.
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