The benchmark of excellence
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The Life Food Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Life Food Awards
Food Brand of the Year Award
A food or drink brand people love.
About this category
This award recognises a UK food or drink brand whose products, story, packaging and marketing have built a loyal following and strong growth. Judges look for brand strength, product quality and results.
Eligibility
Open to UK food and drink brands that have traded for at least two years.
Judging criteria
- Brand strength
- Product quality
- Marketing
- Growth
- Responsible practice
Qualitative criteria
A brand with a story customers repeat.
Metrics
- Sales growth
- Stockists
- Social following
- Repeat purchase and awareness
Additional criteria
Entries should include a short description of the business and its products, photographs where helpful, supporting figures such as sales, stockists, growth or awards, and, where possible, comments from customers or stockists. Shortlisted producers may be asked to send product samples for tasting. Figures can be given as ranges and nothing in an entry is shared beyond the judging panel. Every entry must meet food safety and labelling law. Judges consider the size and stage of every business, so a kitchen table maker competes on equal terms with an established brand.
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